While clean and sustainable beauty dollar growth and consumer interest are outpacing the general beauty industry, new data from NielsenIQ uncovers exactly which ingredient and packaging claims are winning or on the upswing.

NielsenIQ’s data shows that total beauty and personal care sales grew 2% in the 52 weeks ending May 22, 2021, while “clean beauty” grew 8.1%.

Formulation & Ingredient Claims

When consumers are shopping, 40.2% claim to look for natural ingredients.

Meanwhile, the fastest-growing free-from claims are:

• parabens, up 3.6%
• parabens and sulfates combined, up 5%
• paraben and sulfates and phthalates combined, up 13%

Products with free-from phthalate claims have jumped 11.4% in dollar growth, while free from artificial fragrance was up 8.1%.

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October 25, 2021