Our research has revealed surprisingly strong ties between a person’s taste across varied domains: e.g., one’s taste in music determines in a significant way one’s taste in movies, food, or fashion (and vice-versa).
Based on AI principles, we capture and quantify these strong ties that we call Emotion DNA™
We find out if users will love the client’s products by predicting the emotional reaction of panel members, who represent the population, based on their pre-learned Emotion DNA™
By Affective Markets
Kirsty Doolan 12 February 2025 We examine what's new in tropical and ingestible beauty products…
10 February 2025 IFF announces the launch of its new artificial intelligence (AI)-powered search tool:…
Renata Martins 6 February 2025 The global cosmetics market is evolving rapidly with an influx…