Media

Estée Lauder and NYKAA Launch Incubator Program for Upstart Indian Beauty Brands

The Estée Lauder Companies and NYKAA, an omnichannel beauty and lifestyle retailer in India, have teamed up to launch Beauty&You, an incubator program to discover and propel the next generation of Indian beauty brands.

Beauty&You aims to help founders, innovators and creators grow their businesses in the Indian market by identifying brand goals, achieving scale ambitions and curating product portfolios. The participants will receive up to $500,000 as well as other resources to build their companies:

  • Master classes: an insider’s view of what it takes to build iconic, sustainable beauty brands from global experts
  • Mentorship: access to beauty experts who specialize in product and content development, brand building, finance, operations and supply chain
  • Awareness: press coverage of the participants
  • Distribution support: guidance on how to scale and reach consumers locally and globally, with access to NYKAA’s omnichannel reach

Beauty&You will accept applications for the program on its website between Aug. 1 and Sept. 30.

Read more…

By Cosmetics Global Industry – Jul 22nd, 2022

Share
Tags: participantsThe Estée Lauder CompaniesIndian beauty brandsreach consumers locallygloballyBeauty&You aimsindiaNYKAA’s omnichannel reachoperationsinnovatorsskinobsBeauty&You2022Indian marketApplicationssupply chainidentifying brand goalsbeauty brandsnext generationcurating product portfoliosproductNYKAAMentorshipdevelopmentomnichannel beautybeauty expertsfounderslifestyle retailerbrand buildingin vitro efficacylaunch Beauty&Youpress coveragein vivo efficacyincubator program
2 years ago

Recent Posts

Roger Guillemin: Neuroscientist who Showed How the Brain Controls Hormones via Nature

Roger Guillemin identified the molecules in the brain that control the production of hormones in…

Mitigating Multi-Source Hair Damage via Cosmetics and Toiletries

In 2007, Sinclair wrote the article “Healthy Hair: What is it?” in which he stated,…

“If things go in the Wrong Direction, it Could be a Significant Challenge to the Industry”: Cosmetics Europe director on EU Regulations

We spoke to John Chave, director-general at trade body Cosmetics Europe, about changing regulations, what’s…