L’Oréal’s Garnier brand has launched a no rinse conditioner line across Europe this week, in a move set to challenge consumers into re-thinking beauty routines and
slashing water use at mass scale.
The launch formed part of a wider ‘Green Step’ beauty campaign from Garnier designed to encourage consumers worldwide to engage with sustainable action but also voice commitments on social media using the hashtag #OneGreenStep
Garnier’s ‘no rinse’ conditioner range featured four formulas, each manufactured in carbon neutral, waterloop factories and packaged in lighter cardboard integrated tubes with 75% less plastic, boasting an overall carbon footprint reduction of 92% per tube compared to a traditional 200ml bottled conditioner.
By Kacey Culliney – 14-Jan-2022
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