‘Grossly Neglected’: Underserved Hair Care Market Due for a Tech Upgrade – Verdure via Cosmetics Design Europe

Singapore-based brand Verdure believes there is need for more tech innovation targeting hair care concerns, with the majority of developments focused on other
categories in the beauty space.

Verdure offers homecare devices and complementary products to tackle hair loss. Brand owner Karen Lam revealed that the brand experienced 400% growth in the past 18 months, fuelled by the e-commerce boom and the lack of options in the space. “I think the hair care industry has been grossly neglected and under-served in terms of innovation, particularly with devices. Much of that owes to the fact that research into the science of hair loss, and consequently, hair growth is still very limited,” said Karen Lam.

Launched in 2018, Verdure is the hair care brand under Estetica Group, which also owns brands Heure and ést.lab. The company also operates a chain of beauty salons.

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By Amanda Lim – 19-Oct-2021