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How AI-powered ultra-personalised experiences are boosting our beauty brands via Unilever

We’re scaling up artificial intelligence-powered tools to help consumers make customised product choices, drive differentiation, and spark sales for our beauty brands. Here’s how…

  • We’ve launched new tools that use AI capabilities to help consumers make personalised product choices
  • Consumers who discover new products on our BeautyHub PRO AI tool are 43% more likely to complete a purchase
  • Dove’s virtual Scalp + Hair Therapist delivers on increasing consumer demand for scalp care expertise and provides rich consumer insights for the brand

Find out more.

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Tags: 2024AIAI beauty toolbeautyconsumerinnovationpersonalised consumer experienceskinobsUnilever
3 months ago

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