LG H&H: Innovation at the heart of personalized beauty
28 April 2025
At LG H&H, we analyze the skin features and genetic data of around 50,000 East Asians, including Koreans, to discover genes involved in various skin concerns such as facial wrinkles or pigmentation. Our goal is to find meaningful insights from genetic data collection, and categorize our customers’ skin types according to different genetic functions, and develop customized materials and formulas with powerful efficacy.