Measuring the psychosocial influence of cosmetics

by L’observatoire des cosmétiques

Cosmetic products cannot be evaluated in terms of efficacy or safety alone. A lot of research now focuses on sensory analysis techniques, which identify, characterize, and quantify the emotional effects of beauty and personal care products. At the IFSCC’s 28th congress, several works were presented and their conclusions were similar: cosmetics don’t just change our physical appearance, they also have a strong influence on well-being and even on social judgment.

http://www.cosmeticobs.com/news/congress-reports/measuring-the-psychosocial-influence-of-cosmetics-2697