A healthy skin microbiome is bio diverse. When unbalanced, it cultivates a variety of complexion conditions ranging from acne to rosacea. Novel discoveries in the field of the human microbiome have ignited the development and marketing of personal care products that boost the climate of the skin microbiome to help keep the skin barrier healthy and hydrated. The beauty business isn’t a stranger to the microbiome. In fact, the first reference about microorganisms was way back in 1877 when French Chemist Louis Pasteur observed, “Microorganisms are necessary for a normal human life.”

In 2000, Nobel Prize winner Joshua Lederberg defined “microbiome” as “an ecological community of commensal, symbiotic and perhaps pathogenic microorganisms that inhabit the human body, determining health and disease.”

The beauty industry has taken notice. According to trend forecasting platform Spate, the term “skin barrier” has 24.1K average monthly searches, up 41.5% year on year based on US Google Search data that compared the last 12 months ending August 2021 vs the 12 months prior. The term “postbiotics” is on the rise with 2.6K average monthly seasons and soaring 96.8% in growth, according to Spate. This is noteworthy for marketers as the actual term “microbiome” had 126.1K average monthly searches but declined 8.6% and “skin microbiome” slipped 2.3% to 2K average monthly searches.

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