The oral care category has undergone a long-overdue reinvention, from a largely unbranded market to dental offices inspired by a DTC brand aesthetic and dentists with influencer-like IG followings. The oral care category may live at the intersection of health and wellness and beauty and cosmetics, but the humble toothbrush has also become a design object.

Fueling market growth is increased consumer focus on oral health, cosmetic dental treatments, and sustainability. The toothpaste market was valued at $26.09 billion in 2018, and it is projected to reach $37 billion by 2024, registering a CAGR of 6.1%. And the global market size for toothbrushes was $6.8 billion in 2019 and is projected to reach $8.24 billion by 2027, exhibiting a CAGR of 2.9% during the forecast period.

Nest Care has raised the bar on both form and function when it comes to the humble toothbrush checking all the boxes. The innovative design of Nest Brush incorporates convenience, sterilization, and sustainability.

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KELLY KOVACK – SEPTEMBER 17, 2021