Orveon Global CSO Discusses ‘Cleanical’ Beauty Trend’s Industry Impact via CosmeticsDesign Asia

31 August 2023

A combination of ‘clean’ and ‘clinical’ used to describe a specific class of ingredients for product formulation by cosmetics and PBC product manufacturers and suppliers, there is strong evidence that by setting a harmonized industry standard, ‘cleanical’ beauty products will have a lasting impact on these industries in 2023 and beyond.

Trends like ‘skinimalism’ and the ‘medicalization of beauty’ continue to dominate the industry in 2023, and one of the latest to sweep the space is ‘cleanical’ beauty. The term, a combination of ‘clean’ and ‘clinical’ is used to describe a specific type of cosmetic and personal beauty care ingredients used for product formulation by manufacturers.


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