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Scalp Care Before Hair Care: Unilever-backed Australian Prebiotics Start-up Begins International Expansion Push via CosmeticsDesign Asia

Australian prebiotics hair care brand Straand is looking to enter South East Asia, China, Europe and the US this year on the back of funding from Unilever’s venture arm.

Straand specialises in prebiotics hair and scalp care, with products spanning a shampoo, conditioner, scalp scrub, and scalp serum. It was founded in July 2022 by four colleagues in Melbourne with complementary experience in product development, manufacturing, brand creation, launch and global retail and distribution in the beauty and personal care sector.

 

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