‘Sensiti-Ageing’: Sensitive Skin Category Lacking Solutions to Tackle Vulnerability to Premature Ageing via Cosmetics Design Europe

The skin care market is lacking anti-ageing solutions for consumers with sensitive skin even though they are more susceptible to premature ageing, says a South Korean
ingredient manufacturer.

The sensitive skin category is one of the most important in the Asian beauty market, and it is no wonder given that Asian skin is more prone to sensitivity due to a thinner stratum corneum.
According to 2019 Mintel report, 44% of female skin care consumers switched products because of their sensitive skin. A third of Chinese consumer also said they were likely to pay more for a sheet mask that it suitable for sensitive skin.

In 2020, we also saw a rise of pandemic-triggered skin issues like irritation and maskne. Health and beauty retailer Watsons previously told CosmeticsDesign-Asia that they saw a year-on-year increase of sensitive skin products across its APAC markets.

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By Amanda Lim – 21 Sep 2021