Personal care major Beiersdorf will acquire a stake in German-based skin diagnosis startup dermanostic as part of its wider digitalisation strategy, particularly for its derma brand Eucerin.

The acquisition, taking place via Beiersdorf’s corporate venture capital platform OSCAR&PAUL – an ‘indie brand business unit’ launched back in 2019, would see Beiersdorf’s Eucerin brand host a dedicated landing page for dermanostic, with information about its offers and services, along with the option to receive an online skin consultation.

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By Kacey Culliney – 11 Jan 2022