A roundtable discussion with leading testing companies in the personal care and cosmetics industry.
Selling a vegan mascara that wasn’t screened first for sensitivity. Launching a new facial sunscreen but skipped the full range of Fitzpatrick skin types. Forgoing microbial testing. These are missteps that can send a beauty brand on a path toward poor sales, not to mention issues with product safety from which recovery could be lengthy, if not impossible.
It is no way to win over consumers in today’s competitive marketplace. Instead, savvy brands make testing service providers a critical partner throughout their product development process.
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