28 January 2025

Navigating beauty in 2025 can be overwhelming—with fragmented sales channels, relentless trends, and an uncertain market. This session will provide invaluable insights to drive your brand’s product and marketing innovation. During The Future of Beauty Innovation—Consumer Connections, Trends, and Strategies for 2025, join Nadia Khan, SVP of brand marketing at Maesa Beauty, and Lance Patterson, CEO of Juice Beauty, as they reveal the secrets to building meaningful consumer connections, share effective retail and marketing strategies for 2025, and answer your pressing questions in an interactive discussion.

Maesa Beauty is renowned for creating iconic brands in partnership with influential personalities like Drew Barrymore (FLOWER Beauty), Ashley Tisdale (Being Frenshe), and Mindy McKnight (Hairitage). The company has expanded into wellness, mood-boosting care, and mass fragrance with groundbreaking launches like Fine’ry.

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