The Newtone family of solutions specializes in creating and developing increasingly powerful customized interpretation algorithms and acquisition systems, to help Cosmetic Industry to Innovate, Explore and Develop new products for all countries.
One challenge addressed by Newtone is to develop solutions enabling to measure “ground truth”: what the consumers actually see in the mirror but also catch subtle cosmetics effects. To help investigate face skin parameters (wrinkles, fine lines, and roughness, complexion characteristics and pigmentation, microcirculation, blemishes and lesions), Newtone developed specific optical solutions and algorithms, for a combined approach using full face visible light, UV or hyperspectral imaging and local macro 2D and 3D imaging.
ColorFace® is a full face imaging system, for high resolution and standardized image acquisition, under 7 lighting modes, already commonly used worldwide in clinical trials. Connected to the CiPaaS® solution, it provides direct automatic and secured saving of images wherever the study takes place. As regards the ColorFace® image analysis, Newtone’s original approach is to prove product efficacy correlated with human perception. Smart algorithms are developed to adjust to the panel (specific and validated algorithms for different groups of origins), and fit with skin typologies (specific and validated algorithms). Newtone likes to advise and offer a combined analysis of whole face features to bring more value to product performance investigation. And it works !
SkinCam®, is the connected solution for local skin assessment, with its nomadic 3D function option. It can be given to the subject at the inclusion day, at the clinical lab, for additional local image acquisition and measurement at home, with online live quality control solutions. It gives additional information to full face ColorFace® acquisitions by focusing on located chosen areas. Its six lighting modalities, including 3D can be used for image acquisition at any area of the face and body skin. Skin colorimetric, gloss or roughness improvement can be assessed by image analysis integrated on the whole surface of acquisition or on selected objects.
UV-Cam® and SpectraFace® or SpectraCam® are using different elaborated technologies to investigate specifically melanin and or hemoglobin of the skin and create concentration maps of skin chromophores and oxygenation or UV protection lasting mappings.
With PhotoScale®, one smart and user-friendly online service for clinical grading, Newtone also brings a supporting solution for clinical experts willing to grade the skin under standard and reproductible conditions, on images from all over the world. Randomization, image pre-treatment, flexible image display and grading options, data export, statistics. This is an all-in-one packaged solution for smart image grading. In house developed photographic scales can be provided by Newtone.
Newtone’s now well known high quality average face and mapping solutions, with endless options of brand personalization is one unique way to valorize products performance, with customized impactful visuals.
What about AI for skin assessment? Artificial Intelligence is being used in Newtone since several years now, to improve skin objects segmentation algorithms but also develop customized automatic grading tools or complex criteria measurement formulae.
Solène Trevisan
Clinical Image Analysis Pole Manager
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