South Korean cosmetics giant Amorepacific has unveiled its new global business strategy, aiming to strengthen its position as a leader in the beauty industry amid the rising influence of Korean culture.

At its 2024 Investor Day event in Seoul on Tuesday, CEO Kim Seung-hwan and North America regional headquarters CEO Giovanni Valentini presented the plan to around 80 institutional investors and analysts, emphasizing growth opportunities across both advanced and emerging markets.

“As Korean culture continues to resonate globally, the cosmetics industry is seeing significant growth,” Kim said. “Amorepacific aims to further solidify its position in the global market through steady revenue growth and profitability.”

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