Sens’ib supports the players of sensory measurement (analysis of the product through the 5 senses) within the R&D, helps to objectively perceive, to design and develop products adapted to their targets and their marketing claims. By adjusting the organoleptic characteristics, the emotion and the desire to apply the product are increased and presage a better performance through optimal use.

Sens’ib helps to size studies and select adapted test protocols, in the laboratory or in real-world conditions of use, targets, panels, competing products, questionnaires and data collection…

This operational advice allows to build databases for the valuation of product categories, in a vision complementary to the instrumental or clinical measure, considering the culture and the environmental conditions of the markets.

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By Inès Bacle – 01/2020