By 2028, the global makeup category would hit €51.61bn ($50.28bn), up from €36.13bn ($35.22bn) in 2021 growing with a CAGR of 5.2% (2021-2028), according to Fortune Business Insights. And WGSN said that despite burgeoning concerns around the cost of living worldwide, there was clearly still a strong appetite for makeup amongst consumers.
So, what trends were on the horizon in makeup? And where exactly were the opportunities for industry?
“The makeup category has been energised by an outpouring of post-pandemic creativity and a desire to do things differently,” said Sharon Ahn, beauty trend forecaster and analyst at WGSN.
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