On November 11, 2021 at 3:00 p.m. CET, we will host the webinar “Cosmetic quality seals: Consumer expectations and purchasing decisions”.

In this lecture Dipl.-Phys. Marianne Brandt and Dr. Lorena Bechthold present

“the impact of Quality seals and endorsement on the behavior of the consumer”.

The aim of this webinar is to provide the participants with a brief overview about the importance of seals on products, their regulations as well as their interaction of cosmetic claims, endorsements.

We will also illustrate how quality seals affect the buying behavior of the consumer at the point of sale.

This part of the webinar will be based on a survey we have conducted recently.

The webinar will take approximately 45 minutes and will end with a Q&A session.

 

For more information: click here

To register: click here