The beauty industry has waded through a tough two years but come out stronger and more resilient as it edges deeper into a very different consumer landscape, says the executive editor of market

insights firm Beautystreams.

The ongoing worldwide COVID-19 pandemic had undeniably morphed the beauty category over the past two years, and it continued to alter shopping patterns, consumer needs and desires today.

So, as industry edged deeper into 2022, there were some clear beauty trends emerging – many of which had been carved out or accelerated by the pandemic.

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By Kacey Culliney 31-May-2022