New AI technology could help sellers analyse customer’s emotions. But how will people react if their facial expressions and body language are tracked?

The sales rep might not be the only one watching you on your next virtual meeting. Some companies are employing ‘emotion AI’ – a subset of AI that is able to detect human emotions – to monitor individuals on sales calls, provide feedback on their reactions and highlight the most engaging parts of the pitch.

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By Sam Forsdick – July 24, 2022