Two-minute, bespoke 2D animation to help promote an innovative product that supports individuals living with the skin condition Hidradenitis Suppurativa.

The challenge

HidraMed Solutions needed an animation for their website to raise awareness of a painful skin condition called Hidradenitis Suppurativa (HS) and to help to promote a product that they had developed to support individuals living with the condition.

The animation needed to bring the topic to life in a way that was sensitive, supportive and easy to understand. Many of the viewers would be individuals who were concerned about their symptoms and yet to receive a diagnosis.

The solution

Regular and effective communication between Suzanne Moloney, the CEO and Founder of HidraMed Solutions, her brand manager and the Science Animated team was critical to the success of this project.
Our initial research and discussion with Suzanne helped the team to understand the facts and emotions surrounding the condition. This research enabled us to produce imagery that was entirely accurate and in a style that was appropriate, and not too graphic, for a sensitive topic.

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By SCIANI