Kao explores psychological benefits of cosmetics with ’emotionally sensitive’ facility via Cosmetics business

By Julian Ryall 9-Nov-2016

Japanese company’s new Beauty Research & Innovation Center seeks a better understanding of how consumers use beauty products

Cosmetics giant Kao Group has opened a state-of-the-art research facility at its existing plant in Odawara City, around 80km southwest of Tokyo.

Its new Beauty Research & Innovation Center includes laboratory space where the company’s scientists, developers and marketing experts are encouraged to interact through technology in the search for new products.