The company’s Technology Incubator has teamed up with the University of Illinois for a research project aimed at understanding the real-life changes of skin over time via the medium of wearable flexible electronics.

“In the future, one could imagine that a simple epidermal electronic on the skin could alert you of all your beauty needs, and coach you on how best to apply your product and customize your beauty regimen,” Guive Balooch, Vice President of L’Oréal’s Technology Incubator told Forbes magazine.

Wearers would scan the wearable circuit with a smartphone to collect information and assess their skin’s needs and the suitability of various products.