L’Oréal Partners with Period Tracking app Clue via Beauty Matter

L’Oréal has partnered with Clue, the period tracking app, and a leader in femtech, to advance scientific knowledge on the relationship between skin health and the menstrual cycle. Clue, founded in 2012 by Danish and German entrepreneurs, has more than 12 million users in 190 countries.

As one of the world’s fastest-growing femtech companies globally, Clue aims to support research into the understanding of the menstrual cycle and has forged collaborations with researchers at The Kinsey Institute, Stanford University, Columbia University, the University of Washington, and the University of Oxford.

“We are excited to enter this strategic partnership with Clue, a world leader in the Femtech and Digital Health space. At L’Oréal we have a strong belief that the innovation that we bring to enhance people’s beauty and wellbeing lies at the intersection of science and technology to meet consumers’ expectations and needs,” says Barbara Lavernos, Deputy CEO in charge of Research, Innovation, and Technology at L’Oréal.

“Through this partnership, we want to pioneer scientific innovation. Our goal is to develop the best personalized skincare routines for consumers of all ages regarding skin health, beauty and wellness aspirations, taking into account their menstrual cycles from puberty to menopause.”