Performance Claims: When, Why and How to Use Them via Cosmetics & Toiletries

Have you ever thought about what personal care formulators and their R&D management teams need to know about performance and claims testing? I’ve come to the conclusion that the answer depends on the kinds of products they are developing and the nature of the organization in which they work.

Maybe the best short answer to this question is that the more formulators and R&D management know, the better prepared they will be. Since preparation is often a good predictor of success, there’s a solid argument for better understanding.