In our round-up of the recent product developments in the Asia Pacific beauty and personal care market, we look into a new powder foundation by Est, a trio of functional perfumes, and more.

Est to launch new powder foundation that mimics liquid foundation

Japanese beauty brand Est will be launching a new powder foundation that resembles liquid foundation thanks to a new powder gel technology. The new foundation has been touted to be a game-changer by the brand, promising to introduce beauty consumers to a “new sensation”.

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By Amanda Lim – 19-Aug-2022