Not a day goes by without encountering articles, interviews or advertisements that contain the term well-being, which often is connected with messaging that consumers are motivated to improve their well-being with one purchase, activity, regime, etc.¹ Governments are called upon to assure the well-being of their country’s population; the term well-being even figures into the World Health Organization’s (WHO’s) definition of health from 1948, although it was not further defined.² Somewhat circular is the definition of well-being found in the Random House Dictionary: a good or satisfactory condition of existence; a state characterized by health, happiness and prosperity.³