SenStories™ Selector Tool – Find your Perfect Emulsifier by Croda

The language used by a consumer to describe the sensory that is experienced when applying a skin care formulation, is wide and varied. How can this language, which may also vary by consumer demographic, be easily interpreted by the skin care formulator, to ensure the development of formulations with aligned sensory expectations?

SenStories utilises reliable, reproducible methodology to connect insights on consumer perception and language choice with the knowledge that ingredient combination and colloidal structure are responsible for a given sensory. This information enables predictive ingredient selection for the development of formulations with targeted, desired sensories – enhancing the product development process by saving the formulator valuable time whilst ensuring alignment with consumer expectations.