Known as the Americas Innovation Center, the East Windsor site, which now boasts a footprint of 22,000 sq ft – up from 6,600 sq ft, will house a number of functions previously based in Japan, including product information, product safety assurance and intellectual property management, as well as strengthening the company’s consumer research, information development and product development in the region and worldwide, collaborating closely with Shiseido’s recently launched Center of Excellence for Makeup in New York.

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