Test your Products with the Ethnic Panels by SYRES

29 August 2019

Apart from the representativity rate of phototypes in France, ethnic origins become essential for the creation of adapted panels.
Syres has an important ethnic panel in France, as well as in the whole world: Hispanic skins, Métis skins, black skins, Indian and Asian skins.

Studies on different types of products (face and body cares, foundations & concealers, shampoos & other hair products) are regularly carried out in France.

These tests can take place at our clients’ site (dedicated panels), at our sites in Paris or Singapore or at the homes of consumers.

In 2019, more than 300 women of phototype 5 to 6 already participated in make-up studies at our clients’ sites in France.

400 pre-menopausal Hispanic women participated in face care tests.
600 men and women with Métis and black skin tested hair products for frizzy hair.
4000 Asian women took part in our tests on body routines in France and around the world.

With more than 2 000 000 panelists via our network of ESOMAR partners and our Singapore site, we can also perform MULTICENTRIC testing on ethnic panels around the world.