“We’ve done research over the years on [the attributes of] topical products including skin creams, moisturizers, roll-ons and spray-on body products; … [for example], the feel of a cream or shampoo, or whether it makes a consumer’s hair feel soft, shiny or not sticky,” says Charles Spence, Ph. D., of the University of Oxford.

“These are attributes the consumer enjoys or appreciates, and it leads them to buy one product over another. Yet, while the consumer will think of [these traits individually], as feeling the softness of hair or smoothness of skin, our research has shown that none of our experiences is just unisensory.”

See more…

Recent Posts

GBA Group – Excellence in services for the cosmetics industry at in-cosmetics Korea 2025

GBA Group is a leading group of laboratories with a solid reputation backed by over…

Stripping tape for collecting Keratinocytes (dead skin cell) by Intech CO. at in-cosmetics Korea

Now, INTECH CO. developed stripping tape to collect Dead skin cell. - Basic Skin Research…

Korean Cosmetics Marketing Strategy: Dominate TikTok Like K-Beauty’s Leaders via Spray

K-Beauty's Global Takeover: A Success Story The Korean beauty industry has achieved an unprecedented milestone:…