Personalization and hormone health are two of the hottest trends in beauty and wellness. Veracity Selfcare harnesses the power of both, and investors have taken notice. The 3-month-old skincare brand, which uses an at-home saliva test to understand the skin conditions of its customers, has secured $5 million in seed funding on top of $900,000 in pre-seed funding the company raised in 2020 and founder Allie Egan’s investment of $30,000.

Briogeo founder Nancy Twine has participated in Veracity’s two rounds as an angel investor. “So much of what you see on the outside manifests from what’s happening on the inside,” she says. “Veracity has the potential to disrupt customized skincare with insightful wellness and health knowledge that drives bespoke skincare solutions rooted in clean and efficacious ingredients.”

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By CLAIRE MCCORMACK – SEPTEMBER 14, 2021

EF CPC Regulatory Toxicology Flyer