Why Beauty Brands Are Pushing Anti-pollution Claims by CGI magazine

By: Jamie Mills, Associate Analyst at Datamonitor Consumer – Posted: August 12, 2015

Globally, recent skincare trends have seen a proliferation of launches which address the impact of environmental stress factors such as UV exposure and allergens. This is now expanding to include formulations which can counteract the impact of air pollution. While this trend originated in the Asian market, such claims are now making inroads in new regions such as those of the West.

Environmental Factors

Brands are increasingly considering anti-pollution claims for use in their formulations given the interest in products which can combat the effects of environmental stress, evident in the popularity of inbuilt sun protection. Studies have shown that there is a link between exposure to air pollution and uneven skin tone, pigmentation, loss of elasticity, wrinkles and premature aging.

This, combined with the fact that, according to the World Health Organization, 54% of today’s global population is urbanized (compared to just 34% in1960), indicates that providing beauty solutions which can combat the environmental stress exposure of an increasingly urbanized consumer represents a high potential innovation area for brands to explore.

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