In this 31st ZOOM edition, Skinobs is thrilled to bring you a summary of the in-vitro assays and in-vivo studies to substantiate the anti-ageing claim, and to share our partners latest news.

Since the 1990s, testing services dedicated to the beauty market have been at the forefront of product development, starting from the very inception of R&D projects, through formulation, regulatory affairs, and ultimately, scientific communication regarding the safety and performance of active ingredients or finished products. A multitude of factors drive the evolution of the testing field, including technological advancements, consumer trends, regulation, and environmental considerations

The cosmetics industry is shifting from anti-ageing narratives to a more positive «pro-ageing» approach, where the emphasis is on health and vitality rather than youth. Consumers now seek beauty products that promote overall well-being, renewal, and glow. Brands are adopting language that focuses on regeneration, tonicity, and radiance, moving away from the battle against ageing. Skincare is becoming a «pro-longevity» experience, offering emotional and sensory benefits, while ensuring a real efficiency on skin ageing. The other benefits is to enhance quality of life and support the natural ageing process.

The anti-ageing cosmetics market was expected to grow at a rate of 5.7% between 2019 and 2024, reaching US$50.5 billion by 2024. With growing demand due to the increased focus on appearance, and simultaneously
combined with the increase in the ageing population, exceeding 1.5 billion people over the age of 65 according to the World Health Organization in 2050, is a key factor in this anticipated growth, significantly influencing the market in the coming years.

Discover the ZOOM#31

Read the PDF: click here

View the flip-book: click here

Our partners for the ZOOM#31

🔎 Clinical testing

• Age embrace. Well-ageing is the new anti-ageing by Mérieux Nutrisciences
• Validate your anti-aging claims by Validated Claim Support
• Clean Skin:Innovation in facial cleansing efficacy by Zurko Research
• IEC Group : Multi-modal in vivo evaluation of anti-aging effects
• Clinical evaluation of an injectable medical device for skin by CIDP

🧫 Preclinical assays

• Preserving youth : prove your efficacy on dermo-epidermal junction by Syntivia
• PHYLOGENE : How to study the effects of aging with metaproteomics

🔬 Measurement devices

• XPolar: mastering collagen analysis for anti-aging efficacy by Kamax
• Evaluating skin firmness with non-contact and reproducible method by Eotech
• Evaluating anti-ageing effects with C-Cube 3 by Pixience
• Antera 3D for anti-aging claim substantiation by Miravex

🥼 Testing lab news

• Weneos introduces advance HDRS testing service for 2025
• Accelerate sustainable cosmetic development with Microfactory’s cutting-edge tech
• Age and skin sensitivity by Syres
• Imasens innovation area

🙏 We thank our partners for their contribution and the review it provides!

Do you wish to be part of the next ZOOM#32 dedicated to sensory evaluation? Secure your spot by contacting Ophélie Rebillard at orebillard@skinobs.com.