As we continue to look forward to next year, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 16 haircare brand founders and executives the following questions:

What haircare trend do you see rising in 2023? What 2022 haircare trend do you think will be over?

Dianna Cohen Founder and CEO, Crown Affair

I think what will be on the rise is actually healthy, hydrated hair versus over-styling and processing.

A shift from the “done” look to a real texture and pattern—the no-makeup-makeup version of haircare, the idea of taking care of your hair first versus using a product that instantly “repairs /rebonds,” but doesn’t get to the root of the damage.

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