Types of Sources

Wavemotion: The Neuroscience of Scent via Iberchem

Iberchem is thrilled to introduce its latest neuroscientific investigation programme, Wavemotion.

Designed to scientifically evaluate the impact of fragrance on human psychology and physiology, Wavemotion will unveil insights into how scent can influence positive neural responses to transform the emotional landscape of consumers and elevate consumer wellbeing.

Read more…

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