Kristel Adriaenssens Milet
1 April 2025
Social intelligence company Dynvibe, which specialises in behavioural marketing and in the analysis of consumers’ comments on social media, carried out an in-depth analysis of new feminine attitudes as they come out in the results of studies conducted in various fields. This new perspective reveals a deep transformation in women’s expression and highlights four major revolutions which redefine consumption and engagement dynamics.
Dynvibe relies on three key data sources: social data – spontaneous online conversations on social media –, queries in search engines, and data from traditional influencers or influencers identified as change makers. Based on the studies conducted for its clients, the company focused on the data from the feminine audience and identified four genuine ongoing revolutions.
“We are not talking about emerging signals, but about real consumer revolutions. So it is meaningful. We are actually in a phase of liberation and empowerment of the feminine audience. Social media play a catalysing role and drive a collective movement,”says Audrey Laurent, the study’s lead.
