How do you ensure a “longwear” claim stands up to the reality of everyday life? We propose a sensory approach where the consumer serves as the test subject, evaluating your products under real-life conditions (pollution, stress, physical activity). Our protocols (including complete designs and comparative groups) enable the evaluation of complex parameters, such as makeup hold with a primer, fragrance longevity, or curl definition etc. Our qualified experts evaluate results directly on volunteers at key intervals, combining the reliability of expert measurement with the authenticity of real-world consumer experience.
Contact
Claire QUINTON – Business Developer
claire.quinton@mxns.com
+33 (0)6 32 04 68 93
