Learn. Connect. Inspire.

In the ever changing world of market research, clients and researchers alike must keep their eyes and minds open to using all appropriate and possible tools to truly understand consumer behavior. With all that 2020 brought, society has adapted and consumers’ habits have changed – so how do we measure this shift effectively?

NeuroU 2021 is here to tackle the new mindset that arose this past year. There is more innovation all around us than ever before– from reimagined approaches to innovative applications. Using the same old approaches and equipment without learning about emerging methodologies is like navigating your latest research objectives with only half of the resources. New techniques have been incorporated into the exploration of the consumer experience that create the possibility for more revealing, engaging, and thought-provoking research.

Expanding your tool kit will create deeper insights and deliver more actionable results. HCD Research has proudly hosted this event for 3 years, both in-person and virtually. We’ve brought together scientists, academics, and researchers for an educational experience grounded in strong science. From beginners to experts in this space, attendees will deepen their understanding of Applied Consumer Neuroscience and discuss new and innovative applications of modern market research.