By Sarah Cohen
From clean ingredients to AI, oral care is becoming beauty’s most disruptive category.
Key takeaways
- Oral care is evolving from hygiene to holistic wellness, aligning with beauty trends.
- Demand for clean, safe ingredients is accelerating, driven by consumer concerns and regulatory changes.
- Innovations include plant-based whitening agents, AI-assisted dentistry, and hybrid beauty devices.
- Aesthetic preferences are shifting towards natural, harmonious smiles over artificial whiteness.
- Longevity dentistry and the ‘skinification’ of oral care are emerging as major trends.
Until recently, the oral care category has been relatively uninspiring in terms of innovation. However, that is about to change, driven by growing interest in dental wellness and increasing awareness of the long-term health effects of poor oral hygiene.
