Modern technological advancements are rapidly changing the beauty industry landscape throughout the entire production cycle. While technology is permeating beauty developments in science-driven innovation and personalization, the growing use of AI is also revealing weaknesses.

Brands are increasingly integrating tech into every level of their operations, with AI standing at the center of these developments. However, alongside its practical uses, industry representatives warn against AI’s pitfalls and project that the industry’s appetite for the tech will plateau.

Croda and Vantage Beauty tell Personal Care Insights that brands that enhance human understanding and create more effective, adaptable, and responsible beauty experiences will remain competitive in the rapidly changing tech environment.