Beauty trends are developing at an unprecedented speed these days. The “Dewy Blush” look has spread across TikTok, triggering a global demand for creamy blush textures within a matter of days. What started as a spontaneous beauty tip, has evolved into a phenomenon that is motivating millions of consumers to seek products that give them a natural glow. This dynamic represents a fundamental change for the beauty industry: companies must react quickly or risk being left behind.
This new reality poses fundamental challenges for established market research methods. Trends used to evolve slowly over months, but now, a single social media post can multiply demand for specific products or looks within hours. Conventional market research alone is not enough to capture the dynamics of digital communities. That is why cosnova relies on new technologies that analyze consumer behavior with unprecedented depth and speed.
