Amorepacific has launched two AI-driven initiatives: a research program that uses artificial intelligence (AI) to design biomaterials for hair strengthening and a generative AI chatbot for personalized online consultations.
The hair care research uses machine learning and molecular simulation to identify and test peptides that can improve hair tensile strength. Meanwhile, the chatbot, Amore Chat, is designed to provide personalized product advice, summarize customer reviews, and support users with real-time information on the brand’s official online store.
Peptide research for hair strength
The AI model focuses on peptides, short chains of amino acids that can improve hair’s structural integrity.Using molecular docking, the research team simulated how various peptide sequences interact with hair components to predict which would be most effective in increasing hair strength. According to the company, this approach allowed researchers to screen a large peptide library more efficiently than traditional methods.
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