The French expert in natural cosmetics and wellness products is experiencing remarkable growth. In 2025, the brand plans to further enhance its product range, expand its store network in France, and enter the UK market.
In just a few years, Aroma-Zone has taken the French cosmetics and wellness market by storm, challenging established brands like Yves Rocher, which are now seeking reinvention.
The numbers speak for themselves: in 2024, the brand saw a 56% rise in sales (+40% like-for-like), following a 43% increase in 2023. Aroma-Zone boasts nearly 3 million active consumers in 2024.
Sabrina Herlory Rouget, CEO of Aroma-Zone since the brand was acquired by the Eurazeo fund in 2021, attributes this strong performance to several key factors: the expansion of the finished product range, robust vertical integration enabling the brand to offer “quality products at the fairest price,” and its commitment to transparency, natural ingredients, eco-design, and zero waste. Additionally, the continued growth of the store network and the enduring strength of the digital channel—accounting for 50% of sales with 3.2 million parcels shipped in 2024—have further fuelled success.
