CreAltech is revolutionizing beauty content creation at L’Oréal, augmenting the creativity of our marketing and content teams with the power of Generative AI. Combining a modular ecosystem of models, expertise, technologies, and partners – including Google, Adobe and OMI- CreAltech empowers marketers to generate thousands of unique, on-brand images, texts, and videos for diverse platforms and global audiences.
As L’Oreal Groupe, we have decided that we will not use AI Generated ‘lifelike’ face, body, hair or skin, to support/ enhance product benefits, in our external communication. CreAltech prioritizes responsible AI asset production within a robust ethical framework, focusing on commercially safe AI-generated materials for core activities.
