By A. Springer, Z. Catruc, J. Freiherr
Odor and skin feel are decisive factors in determining user satisfaction with a cosmetic product. This means that consumer acceptance studies must incorporate numerous combinations of sensory stimuli to find the ‘best match’, however conducting extensive tests that cover many variations represents a limiting factor during product development and are associated with high costs and processing durations. This is where the ‘PrePsyCos’ project comes in: through a collaboration between the Fraunhofer Institute for Process Engineering and Packaging IVV in Germany and the Federal University of São Paulo (UNIFESP)
in Brazil, together with key industry partners, artificial intelligence will be utilized to develop a method for reliably predicting human responses to combinations of odors and textures.
The result will be a digital evaluation system for fragrances and base formulations that will expedite the tailored and efficient development of products in the cosmetics and raw materials industries and facilitate successful positioning of the ensuing products on the market.
Editorial
