ChatGPT: The New Beauty Guru? via Global Cosmetic Industry

Spate has released a new report delving into the evolving landscape of beauty discovery and purchasing, “AI Search in Beauty.” The report highlights how consumers are increasingly turning to AI, specifically ChatGPT, for personalized beauty advice. While Google remains crucial for visual discovery and transactions, ChatGPT is emerging as a powerful complementary channel, per Spate. Understanding top ChatGPT queries will be key for brands to create content that meets consumer demand and enhances visibility in this AI-driven environment.